Panda is an ongoing Google algorithm update that is designed to help Google provide higher-quality search results to users. Panda specifically aims to favor sites with useful, original content while weeding out sites that contain thin, duplicate content. The latest Panda update, Panda 4.0, started on May 19th or 20th, with changes rolling out over this past week and next week. Here's what you need to know.

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If you're planning to sell products on your website, you'll need to get set up with a payment gateway like Paypal or a credit card processing service like Total-Apps. Picking the right merchant services provider is important, because the costs and benefits vary depending on which company you choose.  We compare two popular online transaction processing systems, PayPal and Total-Apps, to help you determine which is the best option for you.

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There's no secret to writing a powerful press release.  Maybe you've written a release before but didn't get the results you expected.  Maybe you've never written a release and you're not sure where to start.  Whatever the case, this guide will help prepare you for the task ahead by walking you through the following.

  • What press releases are and what they're for.
  • The style guidelines you'll need to follow to get the most out of your release.
  • How to write each section of the release (headline, summary, body, and boilerplate) for maximum effect.


A press release is simply the sum of its parts.  To write a good press release, you just need to include the right elements and organize them in the right way.

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Sometimes a minor change to your website can have a major impact on your business success.  These 8 simple changes will help boost your website's performance and get you more visitors, more customers, and more money.  Read on to learn more!

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For the second year in a row, the Orange County Business Journal has listed Blazonco among Orange County's fastest-growing private companies, ranking us #35 on their annual list.  We're proud and honored, as you might expect!  But this isn't about us at all, actually.  The honor belongs to our clients.  We wouldn't be here without them.

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If you know who your customers are and you communicate with them effectively, you'll swiftly find yourself on the path to business success.  Building a great website is just the beginning.  To build a strong business, you need to do the following 5 things.

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Too many websites try to say everything to everyone. This is a bad idea. For the best marketing results, your website should dive into a single, specific topic in depth rather than trying to communicate across a wide variety of subjects. You'll get more love from your customers and from search engines like Google.

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Sales of personal computers (PCs), including both laptops and desktops, are plummeting quarter after quarter.  In the last three months, PC sales dropped a staggering 13.9%.  CNN calls it the “worst PC sales drop in history,” and it's further proof of a growing trend in the digital device marketplace—mobile is taking over.  This is changing everything about how businesses are marketing online.

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When it comes to online marketing, “content is king.”  There are many reasons why, just as there are many different forms of content—blog posts, industry news articles, how-to videos, tutorials, training webinars, whitepapers, infographics, and more.  Strong, high-value content supports your company in the following 3 ways.

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Posted by Kyle on Feb 15, 2013 under

If your business doesn’t have a Yelp page, it’s definitely time to get one! Yelp is extremely powerful for small and local businesses; in fact, if you haven't yet claimed your Yelp page, you might be harming your business—your business could be listed without your knowledge or control.

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