Thanks to our amazing developers, we have just updated our platform with new features that allow more customization for SEO purposes and Social Media Meta Tags!

These days, sharing information from your website to your social media pages is a must and a great way to drive traffic to your website. With our new features, you will now be able to share your website pages properly by customizing the imagery, descriptions, & titles associated with that page. With this update, you will be able to customize pages, products, and blog posts.

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Beyond fixed pixel specs, there are many constraints to consider when designing Facebook pages for businesses. A 20% text limit and the overlapping of the company name/industry in white behind a black gradient over the Cover Photo can be particularly aggravating.

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In 6 months, Just4MyPet.com gained 50,000 new Facebook fans and saw engagement increase by an astonishing 46,000%.  See the details of the campaign here.  View the case study!

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With Facebook’s new hashtag feature, you may be asking yourself, “What exactly are hashtags, and how can they help my business?”  Read on to learn more about what hashtags are and how they can help your business!

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Facebook just implemented a new rule limiting the amount of text that can be contained in graphics used for business page cover photos and ads.  They're calling it the “20% Text Rule.”  As of January 15th, 2013, graphics must not contain more than 20% text.  This rule applies to graphics used in cover photos, page post ads, sponsored stories, and promoted posts.  In other words, if you have a Facebook business page, this rule applies to you!

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Marketing today is completely different than it was just a few short years ago. Even within the last year, there has been a great movement towards online marketing, as opposed to almost obsolete traditional methods. This can be attributed to the free online marketing tools that are rapidly expanding and advancing at a feverish pace. If your company is not savvy to them, it can have detrimental effects on your business.

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All people who have a Facebook fan page have been there. You've committed to creating an account, posting regularly and maybe even customizing your page with apps and a great cover photo. Now what? Coming up with ideas about what to post can be challenging to say the least. Sure, you can come up with something to say. But you want your audience to actually like and interact with the content you're posting. Here are 14 ideas to get you started:

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Do you love your personal Facebook, Twitter and LinkedIn profiles but still aren't sure if your business needs to be on social media? Maybe you've never even signed on to Facebook or used a hashtag. Either way, your business needs to have a presence on social media! In the words of Erik Qualman, the ROI of social media is that your business will still exist in five years.

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In most cases, it's best to keep your Facebook and Twitter accounts separate.  These channels have different roles and reach different audiences, and you should tailor your content for each accordingly.  But there are exceptions to this guideline.  For some companies, connecting Twitter and Facebook is a way to save time and resources while maximizing content exposure across all channels.  Follow this step-by-step guide to connect your Facebook and Twitter accounts.

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With the proliferation of social, it is natural to ask if websites are even necessary anymore. After all, Facebook is free and works extremely well for a wide variety of companies. As the recent Timeline change has taught us, however, Facebook has complete control of the way you share and present your content on its platform. Relying solely on spreading your brand's message through Facebook has its limitations, and perhaps most detrimentally leaves your brand in the hands of another company. 

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