There have been a lot of questions and concerns regarding the recent Google Algorithm update to favor sites that are Mobile Friendly. This message was shared with our internal team with the intent to help alleviate clients concerns and help answer questions regarding our platforms search optimizatio...

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Sales of personal computers (PCs), including both laptops and desktops, are plummeting quarter after quarter.  In the last three months, PC sales dropped a staggering 13.9%.  CNN calls it the “worst PC sales drop in history,” and it's further proof of a growing trend in the digital device marketplace—mobile is taking over.  This is changing everything about how businesses are marketing online.

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An increasing number of consumers today are using smartphones to access the internet, purchase products, and connect with friends, family, and companies.  Many users rely on mobile software applications called apps to carry out these activities.  Statistics show that 70% of smartphone users have downloaded at least 10 mobile apps, and 72% of customers report a more positive view of a company if that company allows customers to connect via an app.

But what is a mobile app?  And how can you get one for your company?  We dig into these questions and more in this post.  Read on!

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Twitter has now made changes to cater more toward helping businesses brand themselves. These changes to the layout and customization features will make all the difference for your business! The features highlight a new layout, a promoted tweet option, responsive design for mobile devices and much more.

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A responsive website is built in such a way that the layout or structure of the site changes depending on the size of the viewer's screen.  Visitors who view the site on large desktop monitors will see the site one way, while visitors who view the site on small mobile phone screens will see it another way.  Responsive design is important because the rise of the mobile web has changed how customers interact with businesses online, and websites that aren't prepared to respond to this shift will miss out on major opportunities to engage with visitors.

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