A search engine's job is to index important information and to display this information when a user requests it. When Google crawls a website, it develops an idea of what that website is about and decides where and how to add the site to the Google index.

As you can imagine, the text content on your website is one of the most important factors Google analyzes to learn what your website is about and how it should be indexed. For this reason, copying text content from another website—especially a competitor's website—can cause serious problems.

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Marketing today is completely different than it was just a few short years ago. Even within the last year, there has been a great movement towards online marketing, as opposed to almost obsolete traditional methods. This can be attributed to the free online marketing tools that are rapidly expanding and advancing at a feverish pace. If your company is not savvy to them, it can have detrimental effects on your business.

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It happens to the best of businesses. You do everything you can to provide great customer service and and a quality product. Then you do a search online and find out that someone wrote something awful about your business. While this can be extremely discouraging, don't panic. There are steps you can take to minimize the impact of bad reviews.

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Reviews are one of the most important aspects of your e-commerce site, yet according to ClickZ a full 65 percent of the top e-commerce websites don't allow customer reviews. Reviews essentially sell your product for you, because consumers are much more likely buy your products if others can vouch for them. Perhaps even more importantly, reviews are a critical aspect of SEO for e-commerce websites.

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